When international brands enter the Chinese market, they quickly realize that traditional strategies don’t automatically translate one-to-one. That’s why working with an events or PR agency in Shanghai or Beijing offers far more than just media coverage: it’s about crafting hyper-localized and culturally intelligent campaigns that resonate.

As a leading event agency in China, VOK DAMS China has seen firsthand how the landscape here requires a tailored approach. From campaign formats to engagement styles, everything is adapted to fit the Chinese digital and cultural context.

Here’s an analysis on how communication and marketing in China is different and why that matters.

1- Local Platforms, Local Impact

In China, communication lives on localized social media handles (such as WeChat, Weibo, Xiaohongshu and Douyin) that demand their own tone, format and visual language. A top PR agency doesn’t just repurpose content for these channels, but it also builds native strategies that feel authentic and perform. Whether it’s launching a lifestyle product or activating a new service, content must speak the language of the platform and the audience.At the same time, a live marketing approach must be designed with shareability in mind. Customized solutions for local social media platforms are key to spark the urge to share, guaranteeing a memorable experience for guests – and free amplification.

2- The Power of KOLs and Social Commerce

Influencer marketing in China isn’t a trend: it’s a core strategy. Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) hold massive sway and the lines between social content and commerce are blurred. A strong PR agency in Shanghai knows how to leverage this dynamic to build awareness and drive measurable results. With the right collaboration, a product launch can become a viral moment resulting in a sales spike for your brand. In experiential marketing in China, choosing the right KOL collaboration is essential: it’s very common to leverage influencer’s social media reach to amplify drastically exposure, but most importantly you can also tap into audiences who may have never interacted with your brand otherwise. Influencers represent a great potential for new audience acquirement, according to the goal of the activation.

3- Integrated Events and Experiences

As an event agency in China, we believe that digital storytelling and live experience must go hand-in-hand. That’s why we specialize in corporate events in Shanghai that don’t just entertain but immerse. Whether it’s a product reveal, a media preview or an internal celebration, events here are designed to be aligned with digital objectives. With a similar mindset, PR agencies in China also consider working together with event agencies when a brand wants both impact and visibility. Imagine an important product launch in Shanghai: an event company will take care of creating a memorable experience, while a PR agency secures media coverage, influencer buzz and emotional storytelling – without overlooking the reason why the event is happening right in Shanghai.

4- Speed, Scale and Strategy

The China market moves REALLY fast. Trends emerge and fade in weeks and to stay relevant, brands need agility. Top PR agencies and event companies in China need to offer ideas and execution power, ready to scale activations from one city to many, backed by data and driven by insight. Whether working with international brands entering China or local powerhouses going global, the ability to move fast is non-negotiable.

Ready to craft something extraordinary?Let’s talk!