In 2025, immersive technology is injecting strong momentum into the event industry. At CES 2024 and technology shows such as IFA and MWC, we have seen many eye-catching innovations that are completely changing the way brands interact with audiences. From AR and VR to projection mapping and interactive installations, immersive technology is no longer just a trend, but a key game changer in highly competitive markets such as China and Asia.
Immersive Experience
Today’s audiences are not satisfied with just regular events, they crave fresh, dynamic and personalized experiences. Immersive technology allows brands to merge the virtual and real worlds to bring unprecedented sensory experiences to audiences. Whether it is AR demonstrations or VR experiences, these technologies both enhance memory points and make the participation process interactive and profound.
Interactive Installations
In China and around the world, interactive installations are taking event experiences to new heights. Such installations react to audience behavior to create unique and memorable moments. For example, the interactive installation we created at the Audi Design Shanghai booth uses AI technology to transform language into light sequences, creating a personalized experience that combines art and technology. This is the best example of how technology empowers art and touches people’s hearts.
Projection mapping
Projection mapping has become one of the preferred tools for China’s top event agencies, which can transform any space into a stunning visual feast. Whether it is a fashion show in Shanghai or a product launch in Beijing (such as our Volkswagen ID. Aero World Premiere), projection mapping can show brand stories in a very impactful way and create an unforgettable visual experience.
Sustainability in immersive events
As the importance of sustainable concepts increases, immersive technology is also actively responding. Technologies such as VR and AR can effectively reduce reliance on physical props and reduce resource waste, perfectly matching the needs of green events. Especially in China, environmental protection is becoming a key factor that cannot be ignored in event planning.
The future of immersive events in China
As technology continues to evolve, event scenes in cities such as Shanghai and Beijing are also constantly breaking boundaries. Event agencies will not only plan events, but also lead the way in creating unforgettable brand experiences. The future of events in China lies in creating impressive, sustainable and artistic immersive experiences through technology.