Projects - Jetta Brand Shanghai Auto Show Press Conference & Communication

Jetta Brand Shanghai Auto Show Press Conference & Communication

Jetta | Shanghai, China | April 2019

Launching the first Volkswagen sub-brand, and the car that put China on wheels.

Location

Shanghai, China

Reach

10,000+ media, 1,000,000+ visitors, including representatives from Volkswagen HQ, VGC and FAW-VW

Venue

Shanghai Conference & Exhibition Center

Highlights

The Brand Experience Room which integrated video content areas, an AR HoloLens Installation and a Brand History Wall, as well as full production of the Public Day Show

Everything in this event was tailored for Jetta’s new younger demographic, vibrant colors and dynamic lines.
Our public day show made good use of the ‘plaza’ style space design, featuring dynamic street dancers and performers from China and the world.
Our public day show made good use of the ‘plaza’ style space design, featuring dynamic street dancers and performers from China and the world.
Here a guest interacts with our Augmented Reality Brand DNA installation experience, viewing key highlights of Jetta’s brand values and historical milestones.

The Volkswagen Jetta has been part of the proud heritage of Volkswagen in China, being one of the first Volkswagens manufactured in the People’s Republic. 2019 saw the launch of Jetta by Volkswagen. A brand new brand with an outgoing personality and exciting products for the new generation of Chinese car owners.

VOK DAMS China was contracted to develop the brand communication and visual content design to introduce the new brand to an eager Chinese audience at the Shanghai Auto Show 2019.

The event kicked off with a fast-paced press conference befitting a young and dynamic brand, supported by cutting edge music and media design. VOK DAMS also produced an interactive brand installation, using innovative technology such as lidar and AR to showcase the proud past of the iconic brand in China. VOK DAMS also produced an energentic and axciting public day show featuring a variety of urban street performers from China and abroad.