VOK DAMS NEWS

VOK DAMS PRESENTS THE WORLD OF DUCATI SCRAMBLER TO CHINA

VOK DAMS NEWS

VOK DAMS PRESENTS THE WORLD OF DUCATI SCRAMBLER TO CHINA

By Katja Sassi-Bucsit

When Ducati – a long-time client of VOK DAMS China – approached us for an event concept to launch the new Scrambler 1100 and introduce the Scrambler “Land of Joy“ into the China Market, VOK DAMS willingly joined the “Joyvolution“ and set out to create a faun and immersive lifestyle experience that would excite guests in a way that truly represented the dynamic Ducati Scrambler brand.

VOK DAMS CHINA PRESENTS THE WORLD OF DUCATI SCRAMBLER TO CHINA

In the weeks, leading up to the event customer engagement was already peaking thanks to a specially designed WeChat-based pre-event campaign, so when the gates finally opened to the public on December 8th, fans of Ducati were already lining up to embark on an adventure to Ducati’s Land of Joy and experience the new Scrambler 1100 as a symbol of individuality, freedom, Urban lifestyle.

In the past five years, VOK DAMS China has successfully produced several events for Chinese customers in France, Germany, Spain and Great Britain. More and more Chinese companies prefer a full-service experiential agency over a travel agency for their outbound events, to enhance the wholesome experience of their guests.

Over the years, we’ve built a strong portfolio of value-added services and partners specializing in China outbound events, our future vision is that, as China further ascends onto the world stage, it will be more and more important to service Chinese clients and brands in Europe and beyond.

Proof positive that, at VOK DAMS, Creating Better Results is in fact borderless.

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