BMW Vision iNEXT World Flight – Beijing Stop

BMW Vision iNEXT World Flight – Beijing Stop

Munich, New York, San Francisco and Beijing – AROUND THE WORLD IN FIVE DAYS, to present BMW Group’s vision of future mobility. In cooperation with Lufthansa Cargo, BMW embarked on a unique Global press conference, with an extraordinary vehicle and technology presentation on board a Boeing 777 freighter, with 4 stops around the world, including Beijing.

Location

Beijing, China

Reach

BMW Group board members, Lufthansa Cargo top management, international media, government representatives

Venue

Ameco

Outstanding

Meticulous logistics and planning: Plane on the ground for only 24 hours - 8 hours set up, 4 hours preparation, 8 hours for 4 waves of guests and 4 hours dismantling. 7 vehicles providing non-stop transportation service for 100 media guests & government delegates and technical staff.

  • In a purposely designed and tailor-made exclusive closed-room concept, 100 selected media representatives experienced the theatrical staging of BMW’s trailblazing vision vehicle, the Vision iNEXT.
  • VOK DAMS’ key challenge was to design and manufacture a suitable presentation setting inside the Lufthansa Cargo Boeing 777F to feature the car at its best – both emotionally and spatially.
  • The result was an extraordinary event: an interior perfectly designed for the live presentation of the BMW Vision iNEXT in an effortless symbiosis with a film showcasing the iNEXT story.

Munich, New York, San Francisco and Beijing – four destinations on three continents in five days. Inspired by Jules Verne’s “Journey Around the World in 80 Days”, we took BMW’s visionary concept, the BMW Vision iNEXT, across the globe.

In a purposely designed and tailor-made exclusive closed-room concept, 100 selected media representatives experienced the theatrical staging of BMW’s trailblazing vision vehicle, the Vision iNEXT and the future of the BMW Group at each stop. For concept development and implementation, the BMW Group called upon the many years of expertise of our Munich office. The office was able to draw on the local VOK DAMS teams in China and the USA for the successful implementation.

VOK DAMS’ key challenge was to design and manufacture a suitable presentation setting inside the Lufthansa Cargo Boeing 777F to feature the car at its best – both emotionally and spatially. Besides that, the customs, security and immigration logistics at the local airports and the use of a cargo airplane as a live event venue came with their own set of trials and tribulations.

All challenges aside, the result was an extraordinary event: an interior perfectly designed for the live presentation of the BMW Vision iNEXT in an effortless symbiosis with a film showcasing the iNEXT story from the visionary point of view of the BMW Group. BMW’s strategic approach and the Vision iNEXT conceptual values were seamlessly translated into powerful, emotional, moving imagery.

The earth circumventing event allowed over 400 international media representatives to experience BMW’s tomorrow today and to have expert discussions with the inspiring minds behind the vision vehicle. A thought-provoking event setting for an equally thought-provoking future mobility vision.

quote
This was one in a Million! Airport flight control and hangar security definitely was a first for me! Super exciting!
Linki Jiang

Senior Project Manager, Beijing

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