The launch moment was filled with energy and discovery.
Upon arrival, guests gathered in a dedicated mingle area, where bespoke window displays showcased the vision behind the new Alumi and Alumi Elite. Attendees explored the cars’ lightweight aluminum construction, advanced features, and personalization options firsthand — creating a space that seamlessly blended innovation and interactivity.

The highlight of the evening was the official reveal on a custom-designed stage, where we unveiled the LINKTOUR Alumi and Alumi Elite.
A dynamic keynote presentation delved into the craftsmanship and meticulous attention to detail behind each model, followed by an awards ceremony honoring LINKTOUR’s very first dealership partners. Every element — from lighting to presentation flow — was carefully orchestrated to maximize impact and engagement.

Following the stage presentation, guests enjoyed a lively buffet accompanied by live musical entertainment.

The excitement continued on November 8th and 9th with exclusive test drives through the heart of Rome.
Each one-hour route offered guests the chance to experience the Alumi and Alumi Elite in motion, passing by iconic landmarks and breathtaking cityscapes. Comprehensive safety briefings ensured a confident and enjoyable drive for all participants — turning the streets of Rome into the ultimate stage for performance, style, and driving pleasure.

We are proud to have brought LINKTOUR’s vision to life through an immersive, seamless, and unforgettable launch experience.