lululemon Summer Sweat Games

lululemon Summer Sweat Games

As lululemon’s signature annual community event since 2021, the Summer Sweat Games celebrates its fifth anniversary this year. VOK DAMS China is honoured to co-create and co-operate this nationwide fitness challenge. The 2025 Summer Sweat Games Regional Final · Shanghai Stop took over Anyi Road, held at Shanghai’s Jing’an Kerry Centre.

9 winning teams, from store-level challenge, battled across 5 fun designed challenges to earn a place in the national final. Despite typhoon conditions, nothing could dampen the athletes’ enthusiasm — the competition ended successfully under a lively atmosphere. lululemon brand ambassador Jia Ling made a surprise appearance, fueling the teams with unstoppable momentum. As night fell, neon lights lit up a dance party where three lululemon ambassadors led everyone to move, groove, and sweat under the summer sky.

Bringing the event’s core pillars—”Sweat, Play, and Connect”—to life, Anyi Road transformed into an outdoor “Sweat Avenue”. 14 interactive games buzzed with energy, including the “Summer Sweat Studio” featuring all-day live workouts led by lululemon ambassadors. Thousands of fitness enthusiasts connected and celebrated the joys of sweating through these games, making healthy lifestyle accessible to all. lululemon brand ambassador Jia Ling dove into the fun — participated in the fun sweat challenges and discovered the joy of movement with the crowd.

“The Kettlebell Friends & Family” — seven kettlebell-inspired characters starring as the 2025 SSG official mascots. We seamlessly infused this playful IP into every detail, from venue and material design to sweat games’ mechanism design, including a giant kettlebell character perched on the skybridge, “The Kettlebell Friends & Family” exhibition area, “Guess the Kettlebell Weight” interactive game, Kettlebell-shaped game signage and exclusive “The Kettlebell Friends & Family” blind boxes.
This summer, discover the joy of movement together.

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