As leading agency for the four consecutive year, we leveraged the fact that we know deeply the project, to provide specific adjustments to this year’s configuration:

• A SITE-SPECIFIC ARRANGEMENT. As both the venue and the budget were limited, we carefully designed the architecture of the venue making sure to still guarantee an engaging and immersive setup;
• TAYCAN DISPLAY. An area was specifically dedicated to a car display featuring a uniquely painted Porsche Taycan.
• LIVESTREAMING. As Porsche Esports Challenge China consists in a virtual racing competition, it was necessary to make it accessible online for fans to follow from all over the country.

• DESIGN CONISTENCY. After four years of competition, we needed to provide a design in line with the previous editions and Porsche’s design language while adding newer and fresher elements.
• COMPETITION AREA. The configuration for the players area, featuring a double row of seats, allowed guests to follow the competition real close from both sides.