XPENG P7+ Pan-European Media Drive

XPENG P7+ Pan-European Media Drive

Imagine winding along the Sitges coastline, drifting through the golden vineyards of Penedès and mirroring a glassy lake – all from the driver’s seat of the all-new P7+. VOK DAMS partnered with XPENG in Barcelona for a 5-wave Media and KOL Test Drive between March and April.

A 2-day experience around Barcelona designed to deliver speed, comfort and stunning views.
More than 150 journalists and KOLs from all over Europe had the privilege of being the first on the continent to get behind the wheel of XPENG’s latest model. After arriving at the 5-star Torre Melina Hotel in Barcelona, guests refuelled before embarking on a 3-hour drive through some of the region’s most iconic landscapes.

Day 1: From the challenging roads of Garraf Park to the scenic Catalan coast.
The first route was crafted to showcase everything the region has to offer. Leaving Barcelona behind, guests were surrounded by vineyards in the twisting roads of Garraf Park: the perfect terrain to put P7+’s exceptional grip to test. A well-earned reward awaited at the architectural marvel of Mas Tinell, where our team welcomed drivers with drinks and an opportunity to experience the car’s Intelligent Parking system. From there, the route opened up onto the highway, where P7+’s speed and remarkable soundproofing truly came into their own.

The day’s drive culminated in a sunset along the stunning coastal road from Sitges to Barcelona: a picture that needed no filter.

A high-level dinner followed the official introduction of P7+ to the media guests.
The exclusive ERRE Restaurant by Iñigo Urrechu provided a refined and locally rooted dining experience with a contemporary twist, ending the night on a perfect note.

One route wasn’t enough? No worries: a second route awaited guests the morning after.
After an excellent breakfast at Torre Melina 5* Hotel, guests set off on a second route designed to balance exhilaration with ease. A perfectly curated 133km perfectly split between open highway and windy roads, was enough to drain the battery and put P7+’s ultra-fast charging to the ultimate test.

33 suitcases have never been a problem.
KOLs enjoyed a tailored programme of their own. Following an exclusive olive oil tasting appreciating the flavours of the region, they took on a challenge that proved a point: fitting 33 suitcases into P7+’s trunk in record time. Because yes, they all fit. Their evening continued with rooftop welcome drinks and dinner, a fittingly comfortable close to a day full of excitement.

VOK DAMS’ team thanks our client for the trust and partners for the excellence they brought to every detail; great events, like great drives, are the sum of every turn taken together. Until the next journey!

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