VOK DAMS’ key challenge was to design and manufacture a suitable presentation setting inside the Lufthansa Cargo Boeing 777F to feature the car at its best – both emotionally and spatially. Besides that, the customs, security and immigration logistics at the local airports and the use of a cargo airplane as a live event venue came with their own set of trials and tribulations.
All challenges aside, the result was an extraordinary event: an interior perfectly designed for the live presentation of the BMW Vision iNEXT in an effortless symbiosis with a film showcasing the iNeXT story from the visionary point of view of the BMW Group. BMW’s strategic approach and the Vision iNEXT conceptual values were seamlessly translated into powerful, emotional, moving imagery.
The earth circumventing event allowed over 400 international media representatives to experience BMW’s tomorrow today and to have expert discussions with the inspiring minds behind the vision vehicle. A thought-provoking event setting for an equally thought-provoking future mobility vision.