Ducati Scrambler “Days of Joy” Riding School

Ducati Scrambler “Days of Joy” Riding School

A big outdoor party for Ducati riders, fans and medias.This was not only a high adrenaline riding school but a true Italian life style experience.


Hangzhou, China


12 Medias, 60 Riders


Moganshan Hangzhou


The first Scrambler Riding School in Asia. 2 groups of 72 people joined this big fantastic event to experience the Ducati Scrambler and Italian culture.

4 famous riding instructors from Italy coached the riders in Flat track, off-road and road ride area. Famous football club Juventus Academy Shanghai conducted the football training and BellaVita’s awarded chef taught our guests how to create your own pizza on site.

A big happening – the first Scrambler Riding School in Asia! From the 20th to the 23rd of september 2019, 72 Ducati enthusiasts embarked on a trip to the Land of Joy to experience first hand the world of the Scrambler product range in a beautiful Bamboo Mountain Setting.

During the 2 day event, guests experienced 3 different types of test rides, a welcome dinner bonfire and entertainment, numerous outdoor activities, Italian cuisine, high class Italian football with Juventus academy immersed in an outdoor event architecture that fully connected them with the brand.

We created all creative event architecture and branding and ensured that logistics and operations of the event in this remote location ran like clockwork.

A meaningful brand activation in a beautiful setting. Loved it!
Katie Chao

Project Manager, Beijing

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