For the outdoor display, not only an edgy platform was built to attract pass by traffic but also motion graphic content was played in the back to create the energetic moving feeling.

Everything that happened with the Grand Finale was shared via live broadcasting to the general public through a 6 meters long LED screen and crafted animated motion graphics to animate the build up with traffic and audiences passing by.

Also, the entire event was available via live streaming on Porsche’s official platforms, on WeChat, DouYin and Weibo.

As a continuation to the PECC that was launched in 2020, the 2022 edition was a new season aiming to the same goal of expanding Porsche’s brand influence to younger audiences in China by granting an accessible entry of E-racing games.

The 6-months long racing session took place in various locations in China despite the sporadic pandemic breakouts and summer heat.

A fantastic closing Grand Finale was lastly delivered in Shanghai and raised the public’s expectations for the next big one.

Building racing dedicated environments with an E-racing cyber feeling was the key to success of our concept. We knew it would strengthen Porsche’s image and its unique philosophy of never stopping pushing forward in an increasingly competitive market.