Summer Adventure With Cayenne Coupé

Porsche | Qingdao, China | August 2019

After its Asia Premiere at the Auto China in Shanghai, the Porsche Cayenne Coupé was launched in the summer of 2019 with the aim of further increasing awareness among media and key target consumers and promoting the very first SUV coupé model of Porsche in China.

Location

Qingdao, China

Reach

100 Medias & KOLs , 100 Dealers & Investors, 1 DJ Arttist, 4 International dancers, 12 Driving Instructos, 350 Customers

Venue

Lalu Hotel, Qingdao

Outstanding

Summer Adventure with the Cayenne Coupé - two days of fun, indulgence and excitement. The programme invited guests to dive into the unique Cayenne Coupé lifestyle. On the first day, guests attended a beach-style welcome dinner with the Cayenne Coupé being unveiled on an infinity pool encompassed by a marvellous coastal sight. On the second day, guests had the opportunity to drive on one of the most beautiful scenic roads in China and take part in a customised Yachting activity.

The Cayenne Coupé being unveiled on an infinity pool was a climax of the launch.

This two-day programme is more than a CRM event – it offered guests a beach party style welcome dinner with DJ performance and fire dance, a test-drive event on one of the most beautiful scenic roads in China, as well as a customised Yachting activity.

VOK DAMS successfully turned a car launch and test-drive event into a lifestyle experience with extensive attention to details.

Summer Adventure with the Cayenne Coupé – two days of fun, indulgence and excitement.

The programme invited guests to dive into the unique Cayenne Coupé lifestyle. On the first day, guests attended a beach-style welcome dinner with the Cayenne Coupé being unveiled on an infinity pool encompassed by a marvelous coastal sight.

On the second day, guests had the opportunity to drive on one of the most beautiful scenic roads in China and take part in a customised Yachting activity.